Author: Misty Angelique

Your Ultimate Skin Care Guide

Your skin is visible to everyone you meet and is your body’s largest organ so you want to make sure to keep it happy and healthy. That’s easy to say but not always easy to do! Keep your skin in tip-top shape by using these skin care tips as your guide to flawless, healthy skin. Cleanse before bed. You start the day off with clean skin but think of how all of the environmental elements clog your pores all day long…yuck! Throughout the day, your skin may get oily and dirty so it’s important to wash your face before bed if you want clear skin. Make sure when you cleanse that you are using a gentle cleanser that’s just right for daily use. If you use something that’s too harsh, your skin will not be happy. How do you know if your cleanser is too harsh? Your skin will feel taunt and dry after you cleanse. If that’s happening to you, make sure you change your product ASAP to avoid further skin damage. Skip the fancy tools. Most of us want to reach for a washcloth or facial cleansing brush when we go to wash our face, but do yourself a favor and ditch those tools and use what God gave you – your fingertips! Washcloths and brushes can be way too harsh on your delicate skin. The friction...

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Make This Christmas Bright

Facebook Marketing Ideas for December December is one of the most, if not the most, important money making months for your salon. Knowing this, it’s crucial that you use all of your marketing platforms to promote your business and your seasonal offerings to generate additional holiday cashflow, and that includes utilizing your social media pages such as Facebook to market to your target audience. When the salon is busy, as it will be in the months of November and December, it can be too overwhelming to dream up your own marketing campaign or promotions that you want to run. Let us take some of that guesswork out for you! Read on for some Facebook marketing ideas or if you would prefer someone else take over your page and manage it, get in touch with us here because we can help do that, too! Update your cover photo. Do you have your salon all decked out for the holidays? Why not try taking a captivating photo of your bustling salon all done up with holiday cheer? If you don’t feel that you can capture the essence of the festive nature of your salon, hire a professional photographer to snap a few pictures for you. It will be money well spent. Once you get the perfect pic, update your Facebook cover photo. This is a quick way to let clients know...

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Your Words Say It All

When we think of marketing tactics to use in salons, we tend to think of things we can do to bring clients into our salon: sending emails, running ads, promoting our business on social media. What about things we can do to keep our current clients coming back time after time? Providing exceptional customer service is one way to lock your clients in and have them loyal to you and your salon. One easy way to do this is by watching how you speak to your clients. The right words can make all of the difference and the best part is THEY COST YOU NOTHING! How can it get better or easier than that!? It all starts with the call… How is your receptionist when she answers the phone? Is she rude and abrupt? Does she know all the stylists names and their prices in your salon? Does she refer to clients by their first name on the phone? These personalized touches make all the difference and let the client know they are valued. This personalized communication transcends the phone call and goes into their salon appointment. Make sure every client is greeted when they enter your salon. They should be offered a place to put their coat and maybe a magazine to read or something to drink while they wait for their stylist. Once their stylist brings them...

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Host a Holiday VIP Event

Snow has fallen. Christmas music can be heard on the radio. The stores are already starting to hustle and bustle even though it’s not even Thanksgiving yet. If you are a salon owner, this is your time to start raking in some big bucks and keep your stylists chairs full! I’m sure you’ve had people booking their holiday appointments for a month or two now, but draw up some buzz around your salon and fill in the rest of those holes by hosting a Holiday VIP Event! When you are dreaming about what your Holiday VIP Event would look like, think about these things: Will it be invitation only? If so, who will you send invites to? Will you offer mini-services or demonstrations? Is food going to be served? What about drinks? How will you market your products as gift options? Speaking of gifts, do you have gift cards available for purchase? Will there be raffles or door prizes? Planning a VIP event can be a lot of fun and hosting it will be exciting too, as long as you have done your leg work! When you think of your guest list, consider what your criterion would be to send a client an invitation. Do they need to spend a certain dollar amount over the course of the year at your salon? Do they need to regularly keep up...

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Boost Profits this Valentine’s Day

Now that Thanksgiving, Christmas, and New Year’s are over, things might be a little quieter around your salon. Those quiet days give everyone a chance to recharge and get ready to provide exceptional customer service but they also mean you and your team members aren’t making as much money. In comes Valentine’s Day! Guys and gals alike want to look their best for Valentine’s Day so take that knowledge and run with it. You can use some of the same marketing ideas that you ran around the previous holidays to promote Valentine’s Day, with a few tweaks. In addition to repurposing those marketing tactics, why not try some of the ones we mention below? Create couples packages. Does your salon offer massages or other spa services that couples could enjoy together? Create a couples spa package that might include a couples massage, pedicures, facials, and haircuts so the couple leaves with a new look, feeling refreshed, and ready to enjoy each other’s company on Valentine’s Day. Spread the love all month long. Offer incentive and give something to those who have an appointment in the month of February. You could offer them $5 off their visit or something of low cost to you but high perceived value to them such as a mini-manicure, a free brow shaping, or free deep conditioning treatment. The choice is yours, just make it...

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