Social media marketing is one of the cheapest ways to market your business directly to your target audience. With millions of individual daily users on each social media platform, it’s easy to see why your business needs to take advantage of this opportunity that is literally at your fingertips. When you’re in the salon business, a photo is worth a thousand words. When it comes to letting a photo tell a story, Instagram is the place to be! Just as with other social media platforms, it’s natural to want to boost your engagement and with a few tips, you’ll be on your way to doing just that in no time flat! We realize that tackling social media can be a real challenge. If you are in need of some help getting started or maintaining a page, click here and let us know! We help businesses like yours every day and we can help you, too!
Make sure people can contact you – have a business page!
The point of having a social media account for your business is to spread the word of your business and hopefully draw in some new clients. The best way to do this is through a business profile, not a personal account. Make sure you set up a business profile because it allows you something a personal profile doesn’t – the ability for your followers to get in touch with you by using the “contact” button. You also will have access to the insights when you have a business profile, which will prove to be a very valuable tool!
Post regularly and use proper hashtags.
You can’t expect to gain traction on Instagram by posting a few days here, a few days there with big gaps in between. Consistency is key with posts. Make sure you post regularly so your followers know what to expect. We mentioned how you have access to your insights now that you have a business page. Check those insights and see when the majority of your followers are online. Post at those times so you have the best chance at being seen. Make sure you also take advantage of the effects hashtags have in posts. As long as you don’t overuse them, hashtags can be an easy way for people to search out your posts and your business.
Create a community.
One of the best things you can do on Instagram is to interact with your followers. When you engage with them by responding to comments, you are showing this communication isn’t a one way street and that you value their time and passion (good or bad) towards your company.
Post captivating photos.
It’s all about the visual with Instagram. Make sure you show off your skills behind the chair with client pictures. “Before and after” pictures work great at showing just how much you transform someone once they get in your chair. Always make sure to get your client’s permission before sharing their picture on social media.