SEO, or search engine optimization, can be a very taxing part of marketing on the internet but even though it can cause some frustration, it’s crucial to spend some time trying to figure it out because it will yield great results for your business. Search engine optimization helps in building a vigorous online presence for your business because using key words and review sites will help get your business higher up in the ranks of search engines, thus giving you more business than your competitors that aren’t utilizing SEO.

Often time’s businesses reach out to professionals to help them with SEO because it’s a very complicated thing to tackle. We know that when your brand is strong, clients will be flocking your way and to develop a strong brand, one of the components is having a strong online game. If hiring a professional to get top-notch results isn’t quite in your budget, there are a few things you can do to start boosting your ranks right away.

Be active on social media.

Pay attention to how often you are posting and interacting with your followers on social media sites like Facebook, Instagram, Twitter, Google+, etc. Having a strong social presence will show you are a top player and your business will appear higher up in search engine results because of it. You may need to hire someone onto your team that can spend dedicated time posting and interacting on these various platforms. Aside from ranking higher with the search engines, actively and frequently engaging on your social media platforms and posting interesting content will gain you visibility because people will be more likely to share your content, therefore getting your salon’s name in front of more people.

Are you on sites like Yelp and TripAdvisor?

So now you are active on various social media platforms and your business is showing up slightly higher in search engine ranks but now it’s time to up your game. When people are looking to give a business their hard earned money, they often take a moment to look online at various review websites to see how they are rated and to read reviews from others who have used them before. If you are providing excellent customer service and have happy clients, having a presence on a review site shouldn’t worry you at all. Make sure your business appears on websites like Yelp so people can see what your happy clients have to say. Have you ever noticed that when you do a search for a business, you frequently see their ratings on review sites such as TripAdvisor and Yelp before you even get to their actual website in the search engine results? Having your business appear on those websites will only increase your odds of moving up in the ranks.

Is your website working for you?

You probably spent a lot of money developing a visually appealing website and I’m sure it’s beautiful, but is it working for you? Is it bringing in more clients and money even while you sleep? Utilize your website to its full advantage by using key words and phrases that are going to boost your rankings when your business is searched. Make sure you research and find key words that people use when they search for a business such as yours. Once you compile that list, plug those words into your website, social media posts, etc. The more you use them, the better your chance will be at being one of the top results.

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